Advertising Efficiency
How Revnoxa monitors your Amazon advertising campaigns for overspend, low ROAS, and budget caps that cost you peak-hour sales.
The Advertising Efficiency module monitors your Amazon Sponsored Products campaigns for performance problems that silently drain your ad budget or limit your sales during peak hours. It requires connecting your Amazon Advertising account separately from your Seller Central account.
Connecting Amazon Advertising
To enable Advertising Efficiency, you need Amazon Advertising API credentials: a Client ID, Client Secret, Refresh Token, and Profile ID. These are separate from your Seller Central credentials and are obtained from the Amazon Advertising Console. Go to Settings > Integrations > Advertising and enter your credentials to enable this module.
Once connected, Revnoxa begins pulling daily campaign metrics automatically. The first data sync typically completes within a few hours.
What gets monitored
ACOS (Advertising Cost of Sales) - the percentage of ad-attributed revenue spent on ads. Revnoxa alerts you when a campaign's ACOS exceeds your target threshold consistently, indicating you're spending more to acquire revenue than it's worth.
ROAS (Return on Ad Spend) - the revenue generated per dollar of ad spend. Alerts fire when ROAS falls below your defined minimum.
Budget caps - when a campaign runs out of daily budget before the day ends, it stops showing ads. If this happens during peak shopping hours, you're losing high-intent traffic you already paid to reach. Revnoxa detects budget-capped campaigns and flags them for budget review.
CVR (Conversion Rate) collapse - when click-through rate drops sharply without a corresponding drop in impressions, it often indicates a listing quality issue or competitive positioning problem. Revnoxa flags these as advertising incidents.
Spend spikes - a sudden increase in ad spend without a proportional increase in sales often indicates a targeting or bidding issue that needs attention.
The Advertising dashboard
The Advertising page shows a KPI summary (total spend, total sales, ACOS, ROAS for the last 14 days), a list of active advertising incidents, and a campaign metrics table with per-campaign performance data. You can filter incidents by type and severity, and take actions on individual incidents directly from the dashboard.
Advertising incidents
When an issue is detected, Revnoxa creates an advertising incident with the campaign name, the issue type, the metric value vs. your threshold, and an estimated revenue impact. Available actions include pausing a campaign, adjusting a bid, increasing a budget, or adding a negative keyword - all executed directly via the Advertising API after approval.